Full-Stack Services
Demand Generation: Design and execute cost-effective high-volume, low-touch campaigns to drive business growth. Can execute one-off campaigns or multi-channel campaigns spanning email, web content, content syndication, webinars, social media, paid digital, third-party events and tradeshows.
Account Based Marketing: Partnering with SDRs and sales leadership to identify account opportunities, orchestrate targeted 1:1 and 1:many campaigns to upsell and cross-sell products.
Marketing Automation: Proficient in Pardot, Marketo and Salsforce. Tactics include: email marketing, lead scoring, lead routing, list segmentation, lead nurturing, drip campaigns, list hygiene, form management, landing pages, and campaign development.
Product Marketing: Produce customer-facing and internal sales collateral, and orchestrate GTM product launches that aligns product, marketing, customer success and sales teams.
Buyer Enablement: Identify ICP and buyer personas to produce content spanning the entire buyer’s journey, including technical white papers, demos and customer case studies.
Additional Services: Copywriting, social media marketing, paid digital marketing, project management and more.
Expertise:
B2B companies ranging from startups to enterprises, open source foundations, and standards setting organizations
Technology industries: Cloud and containers, DevOps, networking, open source, and any deeply technical audience.
Resume
Metrics-minded B2B marketing leader with 10+ years of experience building multi-channel, go-to-market programs from the ground up to drive predictable lead funnels for sales. With a maniacal focus on revenue goals, influenced 100% YoY growth for three years. Has a unique gift for identifying inefficiencies and opportunities and leveraging modern tools and technologies to streamline processes and programs. Adept at communicating with diverse audiences and building compelling positioning, messaging and content for technical products. Thrives in high-pressure environments and prefers roles with complex business challenges and stretch goals.
Experience
Independent Contractor
Christy McCreath Consulting
August 2018 to present
Director of Marketing
The Linux Foundation
August 2015 - August 2018
Senior Manager of Marketing Programs and Demand Generation
Puppet
June 2012 - August 2015
Digital Marketing Manager
Daily Insight Group
February 2009 to June 2012
Marketing Specialist
Fusionware
June 2008 - January 2009
Marketing Communications Specialist
Nereus, a VTM Company
September 2006 - June 2008
Education
B.A. in Journalism (Public Relations and Advertising)
University of Oregon
2002 -2006
Volunteer Experience
Marketing Committee
Komak
June 2018 to present
VP of Communications
AMA PDX
June 2012 - June 2014
Director of New Professionals Programming
Public Relations Society of America
November 2007 - November 2008
Skills & Tools
Skills:
B2B Marketing Strategy
Demand Generation
Account Based Marketing
Marketing Automation
Marketing Operations
Digital Marketing
Product Marketing
Content Marketing
Social Media
Sales Enablement
Buyer Enablement
Project Management
E-Commerce Marketing
Tools:
Marketing Automation: Pardot, Marketo, Salesforce Marketing Cloud, Mailchimp
CRM: Salesforce, SugarCRM
Web Analytics: Google Analytics
Sales Intelligence: DiscoverOrg, Insideview
Web Content Management Systems: Wordpress, Drupal, Squarespace
Testimonials
“Christy is one of the most knowledgeable and thoughtful marketers when it comes to demand generation and lead nurturing that I have had the pleasure to work with.”
“Christy is so effective because she understands the big picture, and brings her own insight and knowledge of marketing, open source and tech to bear, yet is also glad to dive in and do the work to meet any deadline. She would be an amazing asset to any organization and marketing team.”